Gold: The Institute of Promotional Marketing Awards 2017, The Most Effective Incentive Programme
Gold: The Institute of Promotional Marketing Awards 2017, Consumer Loyalty and Retention
Bronze: European Integrated Marketing Communications Awards 2017, Consumer Loyalty
Bronze: European Integrated Marketing Communications Awards 2017, B2B
Highly Commended: The Loyalty Magazine Awards 2017, Best B2B Loyalty Scheme of the Year
Shortlisted: The All Ireland Marketing Awards 2018, Best Loyalty Scheme of The Year
Shortlisted: The Loyalty Magazine Awards 2017, Best New Loyalty Scheme of the Year
Shortlisted: The Loyalty Magazine Awards 2017, Best Short Term Loyalty Scheme of the Year
Shortlisted: The Drum Network Awards 2016, Best B2B Campaign/Strategy of the Year
Pallas Foods are a leading food and non-food products distributor in Ireland.
Problem: Operating in a price sensitive market, sales reps often found conversations with customers steering to price. There was no room in the Pallas model for discounting, so a strong loyalty offering was required to break the ice and show people that Pallas is all about premium quality.
The creative was inspired by the rewards and how easy it is to get them by simply being a loyal customer.
https://relishrewards.pallasfoods.com/